More people say they ‘trust’ charities (says a charities’ research group)



Trust in charities has increased for the third successive year, new research suggests. Two thirds of people trust them, making them the fourth most trusted institution in Britain behind the Armed Forces, Scouts and Guides and the NHS. 

The poll of 1000 people, carried out by research consultancy nfpSynergy, shows that 66% of people now trust charities ‘quite a lot’ or ‘a great deal, an increase of 2% on last year and the highest figure for the sector since 2010. The Scouts and Guides have become the second most trusted British institution, overtaking the NHS, despite a 2% drop. The Armed Forces remain the most trusted and have topped the poll since it began in 2003.

The nationally representative survey also shows a 9% drop in trust for BBC in the wake of the Jimmy Savile scandal, meaning the organisation falls four places to ninth. Political parties remain the least trusted in the list on 8%, with more than half of people saying they trust them ‘very little’.
For further comment from nfpSynergy’s Joe Saxton, please contact him directly on07976 329 212 or joe.saxton@nfpsynergy.net

nfpSynergy’s Charity Awareness Monitor, which regularly surveys a representative sample of 1000 16+ year olds throughout mainland Britain, asking them a range of charity-related questions. Data was used from September 2006, July 2007, July 2008, November 2008, July 2009, January 2011, July 2011, May 2012, March 2013 and May 2013 Charity Awareness Monitors.

http://nfpsynergy.net/trust-charities-third-year-running

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